Credit unions across Alabama were recently featured in Business Alabama (page 53), highlighting how the industry is adapting to a rapidly changing financial environment while staying focused on member service.
Leaders from Redstone Federal Credit Union, Avadian Credit Union, Listerhill Credit Union shared how their organizations are investing in digital banking, smart ATMs, automated lending technology, and stronger cybersecurity protections to meet evolving member expectations.
The article also included insights from Michelle Roth, Vice President of Advocacy, who discussed the important role credit unions play in expanding access to financial services and supporting communities across Alabama.
Immediately following the feature, Business Alabama also spotlighted AmFirst (page 59), highlighting the credit union’s continued growth and long-standing presence in downtown Birmingham. The article highlighted AmFirst’s continued growth and long-standing presence in downtown Birmingham, along with its commitment to reinvesting in the community.
Both features reinforce the role credit unions play in strengthening communities while adapting to the needs of today’s members.

