Katie BaileyTru Treasury is on a mission to assist credit unions in enhancing their ability to attract more business members. Their goal is to help credit unions improve their costs of funds by attracting business deposits.
Credit unions have often been at a disadvantage when it comes to attracting business deposits. One main reason is that they have not offered treasury solutions, which help business owners manage their operating accounts (accept payments, pay vendors, manage their cash position, etc.). Without this ability, it’s very difficult for a business to function. Tru Treasury has emerged to equip credit unions with treasury management solutions to better serve and attract business membership.
Tru Treasury’s Singular Focus
Their sole commitment at Tru Treasury is empowering credit unions with the necessary tools, knowledge, and products to help their business members effectively manage their cash.
How Tru Treasury Can Assist Your Credit Union to Stand Up a Treasury Management Program:
- Consulting: Experienced consultants will work closely with your credit union to help you set up a fully operational treasury management program, including a market assessment, marketing collateral, policies and procedures, and much more.
- Product: They offer a suite of treasury management products that your business members will need to manage their cash.
- Sales Support: They will provide credit unions with sales support and training for your employees on treasury management products.
- Onboarding and Service Support: They also provide onboarding and service support to ensure your members have their products set up correctly and they have a point of contact if an issue arises.
In summation, Tru Treasury aims to level the playing field. They’re passionate about enabling credit unions to support their business members through treasury management better.
For more information about Tru Treasury, visit TruTreasury.com or contact a League Consultant at consult@myleverage.com.
