Katie BaileyCredit unions rely on strong partnerships to stay competitive, strengthen member relationships, and adapt to changing expectations. Two organizations within the LEVERAGE family, Growth by Design (GBD) and LEVERAGE Payment Solutions (LPS), provide specialized services that help credit unions grow strategically while improving operational performance and member experience.
GBD is a full-service marketing agency offering end-to-end support in branding, web development, graphic design, video production, copywriting, and strategic campaign development. By blending creative execution with transformational strategy, the agency delivers high-quality content designed to resonate with members and support long-term credit union growth.
GBD’s Marketing Services Include:
- Visual Branding and Brand Messaging
- Website Design and Development
- Campaign Strategy, Design, and Execution
- Videography and Photography
- Newsletters and Email Campaigns
As Kristi Arrington, Vice President of GBD, explains: “One of the things that makes us unique is that we meet our clients where they need us. There’s no one-size-fits-all.”
The customized approach allows GBD to bring intentionality to every project, ensuring marketing initiatives are strategic, impactful, and aligned with member needs.
Alongside marketing support, LPS helps debit and credit card issuers manage payment programs more effectively without sacrificing the personalized support often missing in processor-direct relationships. LPS simplifies payment operations while maintaining a strong focus on security, efficiency, compliance, and issuer success.
LPS Provides:
- Card Processing Solutions
- Digital Wallet and Contactless Payments
- Fraud Prevention and Risk Management
- Back-End Support and Reporting
- Complimentary Portfolio Consulting
The LPS team remains highly engaged with issuer partners, working alongside internal teams to ensure payment programs are optimized and nothing is overlooked.
As the organization notes: “The card processing industry has undergone massive changes over the last 10–20 years. Our expertise enables us to help issuers succeed and serve their cardholders at the highest level.”
For credit unions seeking stronger marketing impact, smarter payment strategies, or both, these specialized services offer practical solutions built to support growth, member engagement, and long-term success.
