Katie BaileyRadiFi Credit Union in Jacksonville, Florida announced its role as presenting sponsor of Funky Fridays, a new monthly community event series hosted by the Five Points Association in the historic Five Points neighborhood, located in the urban core of Jacksonville, Florida. This monthly event series launched on Friday, September 5, and will continue through May 2026. This sponsorship underscores RadiFi Credit Union’s commitment to community-based marketing and highlights the credit union’s mission of building stronger connections beyond traditional financial services.
Funky Fridays are designed to increase foot traffic, energize small businesses, and invite residents to enjoy live music, games, themed entertainment, and local merchant activations throughout Jacksonville’s eclectic Five Points neighborhood. The program takes an “eight to eighty” approach—offering something for children, seniors, and everyone in between. By sponsoring and co-promoting events like Funky Fridays, RadiFi Credit Union is investing in a marketing model rooted in shared experiences, social vibrancy, and community well-being. Unlike traditional advertising, these in-person engagements allow the credit union to strengthen its brand identity by showing up where its members live, shop, and gather.
“Community events like Funky Fridays provide an opportunity for us to meet people where they are—in the places they shop, dine, and spend time with their families,” said Tara McQuillen, Chief Marketing Officer at RadiFi Credit Union. “For RadiFi, this partnership isn’t just about visibility; it’s about building brand recognition through creating memorable experiences that strengthen relationships with our members and neighbors.”
The September launch featured live DJ sets and performances at Waffle Cone and Holy Smoke Barbeque, sidewalk karaoke, and pop-up entertainment scattered throughout the district. Over 1,800 visitors attended the event from 4:00-8:00 p.m. and enjoyed food, drinks, and shopping at neighborhood merchants while experiencing the unique energy of the Five Points neighborhood.
“At RadiFi, we are celebrating our 90th anniversary serving the community of Northeast Florida as an organization dedicated to helping people live more vibrantly,” said John Servos, President and CEO of RadiFi Credit Union. “Sponsoring events like these is not just a great opportunity to connect with the community we serve, but it is an investment in making it a better place to live, play, and work.”
As credit unions across the nation seek innovative ways to deepen member relationships and differentiate themselves in competitive markets, RadiFi Credit Union’s community-first approach offers a compelling model. Sponsoring and promoting local cultural programming allows financial institutions to reinforce their role as trusted community partners while creating authentic touchpoints with current and prospective members.
To learn more about RadiFi Credit Union, visit www.radificu.org.
