Lizeth GeorgeA new case study from the Financial Health Network highlights how Virginia Credit Union is using financial health data to better understand member behavior and strengthen both impact and performance. By measuring financial health outcomes, the credit union found that financially healthy members adopted significantly more products and were more likely to use higher-value offerings such as certificates, high-yield savings, and mortgages.
The analysis also showed strong results from Virginia Credit Union’s financial education efforts, with meaningful gains in financial health among program participants. These insights are helping the credit union connect mission-driven work to measurable business outcomes, while informing future product and education strategies.
Explore the full article to see how financial health measurement can support product uptake, profitability, and smarter decision-making.
