Katie BaileyEarlier this week, credit union professionals gathered at Associated Credit Union in Norcross, Georgia, for the Fraud Frontlines Forum, a key event focused on tackling fraud and strengthening member security.
The day began with an engaging fireside chat featuring Margie Burton, Vice President of Card Services at Associated Credit Union, Arbenita Tafolli, Vice President of Enterprise Risk Management at Associated Credit Union, and Arpan Patel, Vice President of Enterprise Risk Management at Delta Community Credit Union. They discussed the evolving fraud landscape and shared effective strategies to mitigate emerging risks.
Alex Hairston, Chief Compliance Officer at Clutch, explored the shift from fraud detection to building trust with members. He emphasized the growing importance of verifying member trust as a key defense against fraud.
Sergeant Eric Rooks of the Gwinnett County Police Department offered actionable advice on providing exceptional member service, even when dealing with fraud and scam challenges. His session focused on how to maintain trust with members during difficult situations.
The event wrapped up with Kausar Kenning from Visa, who examined the rising volume of fraud data and how AI and advanced analytics are transforming fraud prevention. She highlighted how credit unions can leverage these technologies to stay ahead of fraudsters.
Throughout the day, attendees exchanged valuable insights, learned from expert speakers, and left with actionable strategies to enhance fraud prevention and fortify their credit union’s resilience.
