Illuma Named 2025 Shark Tank Winner

The League of Credit Unions & Affiliates recently recognized Illuma as the winner of the third annual Shark Tank competition, held Tuesday, August 19, during the VISION Conference at The Grand Hotel Golf Resort & Spa in Point Clear, Alabama.

“We’re honored to be selected as this year’s Shark Tank winner and grateful for the opportunity to share our solution with such a forward-thinking audience,” said Amy Travers, Vice President of Sales at Illuma. “We look forward to collaborating with credit unions to drive real impact and elevate the member experience.”

This year’s Shark Tank, sponsored by Corporate One Federal Credit Union, featured four standout fintech companies —Allure Security, Eko, Finalytics.AI, and Illuma. Each company was given 15 minutes to pitch their fintech solution to a room full of credit union leaders, followed by a five-minute Q&A. Attendees voted for the solution they believed would have the greatest impact on their members and the industry.

“Shark Tank continues to be a standout moment at VISION,” said Steve Willis, President of LEVERAGE. “It’s where innovation meets action—where credit unions get a firsthand look at the technology shaping our future, and fintechs connect directly with the people offering meaningful change in financial services.”

As part of their award, Illuma will receive a breakout session at the 2026 ENGAGE Conference, along with continued recognition across The League’s platforms.

The League extends its appreciation to our presenters, Allure Security, Eko, Finalytics.AI, and Illuma, and to Corporate One Federal Credit Union for sponsoring Shark Tank, and everyone who voted on these award-winning solutions.

Written by
Katie Bailey
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The League of Credit Unions & Affiliates provides a platform for advocacy, collaboration, and innovation, representing 381 credit unions across Alabama, Florida, Georgia, and Virginia and their 32.7 million members, as well as $453.6 billion in assets. The League serves as an advocate through credit union engagement, advocacy impact, Foundation resources, and LEVERAGE products and services. Join us in supporting credit unions by learning more at www.the-league.coop. Follow The League on LinkedIn, Facebook, X, and Instagram.

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