Katie BaileyCredit Union Youth Month occurs every April and Growth by Design’s family financial wellness partner, The Money Mammals, is sharing ideas for engaging kids and empowering parents.
- Celebrate Youth Month by hosting themed events at your branches, in your community, or at local schools. Maine Family Federal Credit Union highlights their April festivities with a week of family-friendly activities, such as birdhouse building, bookmark designing, decorating Save jars, and, of course, enjoying ice cream.
- Create a welcoming kids’ corner in your branches. The team at Chiphone Federal Credit Union in Indiana set the stage with a vine-swinging display of The Money Mammals’ mascot, Joe the Monkey, decked out in safari gear.
- Consider forming strategic partnerships to extend your money-smart message throughout Youth Month and beyond. Great Lakes Credit Union in Illinois is expanding its community activation series by hosting weekly Money Mammals sessions at a local elementary school.
- Run fun contests that encourage kids and parents to explore your branches and communities. Community Choice Credit Union in Iowa promotes a “Joe on the Go” campaign on social media, featuring prize packages to local attractions for participants who can correctly guess where Joe the Monkey has taken a selfie.
- Share valuable content for young members and their families on your social channels, rather than focusing on selling products. Georgia United Credit Union in Georgia posts video clips on topics ranging from digital literacy to money conversations, helping kids and parents on their financial journeys.
Make youth content easy to find on your website to highlight the full range of your offerings. GTE Financial Federal Credit Union in Florida features games, videos, and podcasts on their youth program’s splash page, giving families a preview of the robust resources available to them.
Ready to connect with kids and parents during Youth Month? The Money Mammals can help with:
Joe the Monkey, Coconut Valley’s top detective, is on the case. This April, invite your youngest members to join him in solving a money-smart mystery.
They’ll analyze clues, evaluate suspects, and decode secret messages—all while learning how to share, save, and spend smart!
Engage your super sleuths with:
- A set of printable case notes
- A newsletter full of clues and suspects
- A suite of corresponding digital collateral
- A themed event perfect for community outreach
If you’d like to leverage these money-smart materials this season, visit https://themoneymammals.com to get started. If you’re interested in making a bigger impact by offering a comprehensive solution for your young members and their families, reach out to Misty Waldrop at mistyw@growthbydesign.org to schedule a Money Mammals demo.
