Katie BaileyCredit unions in Virginia are in the national spotlight through Life in the Heartland, a PBS docuseries that explores the challenges and solutions shaping rural America. Season 3, Episode 5, Community Lending, highlights how access to fair and affordable financial services impacts families, small businesses, and entire communities.
The episode underscores the credit union difference by showing how these member-owned institutions fuel financial well-being and support local economies. JT Blau, General Counsel at The League of Credit Unions, is featured in the film speaking on behalf of credit unions. His remarks emphasize the importance of telling our story in our own words and ensuring policymakers understand the role credit unions play every day.
The documentary also includes footage from the Virginia Advocacy Summit, formerly known as Credit Union Day, where leaders gather annually in Richmond to meet with lawmakers. This scene is a reminder that advocacy is not just behind the scenes. It is visible, powerful, and central to advancing the credit union mission.
We encourage you to take a few minutes to watch Life in the Heartland: Community Lending and see how credit unions are helping shape a fairer financial future.
