Katie BaileyThe League launched the “You Own It” campaign, making it easier than ever for affiliated credit unions to share what makes the cooperative model unique.
Built around the simple message, You Own It, the campaign reminds consumers that credit union members are more than customers—they’re owners. The campaign helps reinforce the value of membership while highlighting the positive impact credit unions have on the people and communities they serve.
To support the campaign, The League’s Communications team developed a ready-to-use toolkit featuring social media graphics, messaging guidance, promotional resources, and other customizable materials that credit unions can begin using right away.
We encourage all affiliated credit unions to download the toolkit and join the campaign by sharing the credit union difference with their members and communities.
