Katie BaileyVyStar Credit Union in Jacksonville, Florida, announced the launch of its inspiring new brand campaign, “Through Your Life,” designed to celebrate life’s moments – big and small – while reinforcing VyStar Credit Union’s commitment to its members. At the heart of this campaign lies VyStar’s purpose to uplift and empower its members and communities it serves. From a first savings account to planning for retirement, and all the moments in between, VyStar Credit Union supports every milestone, helping members achieve financial confidence and a brighter future. “Through Your Life” highlights that banking is about shared experiences, meaningful connections and making a lasting difference.
“The message in “Through Your Life” goes beyond financial services to honor the stories and milestones that shape us,” said VyStar Credit Union Chief Marketing Officer Dana Karzan. “VyStar is committed to being more than a credit union – we are a partner in life’s journey.” After a successful soft launch of the campaign over the Thanksgiving holiday, VyStar Credit Union will showcase its “Through Your Life” commercial during one of the largest stages in sports – the National Football League’s 2025 Championship Game. The spot will air in the credit union’s key markets during the most watched sporting event in the U.S., and continue to expand throughout the year, sharing its commitment of trust, partnership and community.
Other efforts that support this commitment include VyStar’s Reality Fairs, engaging teens so they get an early start on building financial confidence, VyStar Credit Union’s 19 VyStar Academy of Business high school branches spread across eight school districts and the recent launch of its VyStar Savings Challenge. These Financial Fitness initiatives aim to educate communities on healthy financial habits and the importance of preparing for life’s unexpected events.
